While everyone else in Copenhagen is away at a summer house in Sweden I’m sitting in our lovely Smoke & Mirror Studio office in Vesterbro trying to get some work done and trying harder to cool the office down. Luckily, to keep myself occupied between the work I found this interesting article on the BBC website: Do Typefaces Really Matter? Always good to hear about these things from a non-designer perspective. It’s a basic article but you can show it to your parents or hairdresser when they ask you what you do.